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How to open a children’s dance studio

If you are fond of dancing and you have experience working with children, then you should think about creating your own children’s dance studio. The demand for the services of a dance teacher for children is consistently high.

When developing the concept of your dance studio, consider the main areas with which you will work. Waltz, tango, foxtrot, quickstep, Latin American dances are in the greatest demand among parents. Teenagers prefer club dances, hip-hop, jazz modern, rock and roll, etc. Preschool children are taught the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you do not plan to look for funds to open your own project, first of all, you need to draw up a detailed business plan that will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and are going to conduct classes yourself.

Then, as your business grows, you can consider finding tutors who will either become your partners or employees. Be sure to consider a training program in your studio. It makes no sense to try to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in the age groups of your students).

As in any other business related to teaching, the qualifications of the teacher, his ability to captivate students, his skill and professionalism are of key importance. In this case, new clients will come to your school based on the reviews of their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main items of expenditure are the rent of premises, the purchase of the necessary equipment and equipment. In most cases, it is more profitable to rent a room in the regional house of culture and creativity or a small hall in a nearby school. The great advantage of renting a room in an educational institution or a creative house is that there is no need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool kids usually work in the first shift – from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, older groups are engaged. On weekends (usually Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance if there are similar dance schools in the area where you are going to open your studio. If there is no competition, and the demand for such services is quite high, feel free to conclude a lease agreement.

You can cover the cost of rent from monthly payments for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease agreement for the premises. In the event that you rent a hall in a creative house, there should be everything you need for classes – ballet machines, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

  • the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
  • mirrors must be at least 1.5 (for children) – 2 (for adults) meters in height and have as few joints as possible that lead to reflection distortion;
  • no matter which direction you work in, there should be machines in the hall.

In addition, for classes you will need a music center.

When the dance hall and all the necessary equipment is found, it is worth considering how you will attract new clients to your studio. Give preference to low-budget, but no less effective ways to promote your services. For example, if your dance studio is located in a residential area, you can print and distribute announcements about its opening in the mailboxes of nearby houses.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes is from 250-300 rubles per hour at the rate of 2-3 lessons per week for an hour each.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio is made up of contributions from members of this “public organization”, which are not taxed. But if you choose this option, first consult with a lawyer.

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