Knowledge of one or more foreign languages has long been a necessity for a person who dreams of moving up the career ladder. In each city there are several dozens of different courses with different price levels and teaching quality.
The first place in popularity is occupied by English. Next come German, French, Italian and Spanish. As a rule, most schools limit themselves to these languages. Meanwhile, knowledge of languages that seem exotic to us can bring much more benefits and money. “Narrow” specialists who speak Turkish or Finnish at a conversational level are worth their weight in gold. Tutors who charge many times more for their lessons than teachers of more common languages often cannot cope with the flow of applicants.
A linguistic school that fills this niche in the absence of competition and in the presence of demand can become a profitable business.
However, first you need to conduct market research to determine whether your services will be in demand. It hardly makes sense to open such a school in a city with a population of several thousand people, where there are no representative offices of foreign companies, in contrast to large cities where the tourism sector is better developed. Conduct a survey, monitor ads for tutors in different languages, analyze the offers of existing schools and courses. According to the results of your research, will the new school be in demand? If the answer is yes, then you should think about the form of its organization.
If you plan to expand your teaching staff, teach students multiple languages, and issue diplomas to your students, you will need to register your company as a NOU (Non-Profit Educational Institution). You will also need to obtain a license for educational activities.
Since October 2010, it has become easier to do this: the licensing of educational institutions has become perpetual, so you do not have to renew it regularly. From the same time, examination during licensing is excluded. The NOU has the right to issue documents confirming the receipt of additional education.
However, since this is a non-profit institution, there are certain restrictions on the use of profits. Therefore, when drawing up a business plan, also include in the budget the payment for a consultation and legal services (about 6-8 thousand rubles).
If you teach yourself and plan to choose only one language (and at the same time you are sure that you will recruit enough applicants to study it), you can register as an individual entrepreneur. In this case, obtaining a license for educational activities is not required, and registration will cost up to 1.5 thousand rubles.
Now you need to choose a room for training. It may be located on the territory of a school or university. Often, small schools rent space for classes in shopping centers located in the center or in residential areas of the city, where there is high traffic and it is possible to place inexpensive advertising.
Renting a small study room will cost from 10 thousand rubles / month. If you rent an office hourly at a school or institute, this amount will be less.
If you rent an area without furniture, you will need to buy it. The minimum set is a teacher’s table and chair, desks according to the number of students and a board (from 30 thousand rubles).
Do not forget about teaching materials – sets of teaching aids (for the first time, order one set for the teacher and 4-5 for students).
Keep in mind that textbooks for rare languages may need to be ordered from another country. The cost of the kit is from 1000 rubles. and higher. For each of the levels of study (beginner, intermediate, advanced) you will need a separate kit. During the first month of study (it is during this period that a person, as a rule, is determined whether he will continue to attend classes or not), you can study from printouts, and purchase a textbook from the second month.
It also makes no sense to immediately buy language equipment. To get started, a regular CD player will suffice.
It is better to open a school in the fall, since in the summer, as a rule, even among adults there are few people who want to study. During the period from September to May-June, you can not only recoup your costs for opening a school, but also successfully wait out the summer holidays. In addition, during the off-season, for example, express courses for those who go on vacation abroad can be organized or linguistic trips for children and adults can be organized together with a travel agency.
Thus, to open your own courses for studying rare foreign languages, you will need an amount of 30 thousand rubles. and above (depending on whether you will buy furniture, hire teachers or work independently, what kind of advertising and where you will place, etc.).
With two one-hour classes per week and an average occupancy of a group of 6-10 people, the payback period of your investment can be from 2 months.