First aid training courses in our country are not yet considered as a business by many investors. And in vain! The audience of such courses is wide – from teenagers and students to directors of large manufacturing companies. According to the Law “On the Fundamentals of Occupational Safety in the Russian Federation”, everyone should have first aid skills. Additional advantages of this business are a low start – 15-20 thousand dollars, simple technology and a ready-made set of equipment.
The essence of business
First aid is a set of emergency medical measures taken at the scene of an accident and during the delivery of a suddenly ill or injured person to a medical facility. In real life, these are the skills and abilities that are necessary in order not to suffer yourself and not harm the victim.
According to the rescuers, 40-50% of deaths could have been avoided if the people who witnessed the incident had been able to do basic things, for example, correctly put the victim in a recovery position. The provision or failure to provide first aid for severe injuries dramatically affects the mortality rate. So, up to 90% of those seriously injured could survive if help was provided to them within the first 9 minutes. If help arrives later than 18 minutes, then only 15% (!) can be saved. In other words, if a seriously wounded person is not treated before the arrival of the ambulance, then his chance of survival is reduced by six times.
This led the entrepreneurs to the idea that the Russians needed an educational program on first aid.
Therefore, when in 2004 specialists from the Centrospas detachment approached the Ecomedservice company with the idea of establishing a training center that would train the population in the ability to competently provide first aid, this idea was met with understanding. The training center was based on the program of the International Red Cross. The development was attended by professional rescuers, employees of the Medical Academy. Sechenov, as well as specialists from the All-Russian Center for Disaster Medicine “Protection”. The course, adapted to Russian realities, is now successfully bringing profit to the pioneer company.
The market for similar courses is in its infancy. First aid is taught by individual organizations: the Russian Red Cross itself, the Educational and Methodological Center of the Moscow Rescue Service, the School of First Aid, and even a couple of private companies. But cooperating with the Red Cross is not only beneficial in terms of reputation (a well-known logo is a quality mark for a company that has decided to seriously and permanently gain a foothold in the first aid course market), but also not easy, the Red Cross has strict requirements. The company is obliged to submit monthly reports on the number of trainings conducted, pay for each issued certificate, provide information on qualitative results: how they passed the exams, why and what mistakes were made.
To conduct trainings using the Red Cross brand, the regional operator can conclude an agreement with the Red Cross Committee directly or with the help of the School. The licensing agreement fees average $1 per student, $2 per instructor credential issued.
This business idea can be implemented in any legal form, including an Individual Entrepreneur. But doing it in the format of a non-profit enterprise is much more profitable and convenient. The program is a socially significant and socially oriented type of economic activity, which allows us to hope to receive grants for the development of related projects.
At the initial stage, the staff of the training center may consist of five people – an accountant, a director, two managers for working with corporate clients and an administrator who would be engaged in the formation of weekend groups, maintaining corporate clients, and “monitoring” the warehouse. The profitability of the business is 10-15%, and it is possible to recoup the initial investment in about two years.
To organize training, a room with an area of 30-60 square meters is required. m, corresponding to modern standards of hygiene and sanitation, and equipment. Experts advise buying equipment from the Dutch brand Laerdal (price/quality ratio is optimal here). A set of 13 mannequins from this company will cost 13-15 thousand dollars.
The kit includes the First Aid Training Manikin (for training in first aid and CPR), a set of various trauma modules and plastic bloodstain simulators for dummies (allows you to practice first aid techniques in role-playing situations as close as possible to real emergencies), and also absolutely gorgeous Choking Charlie – for learning and practicing first aid skills for obstruction of the airway caused by a foreign body, Resusci Junior – a teen simulator, as well as four Baby Ann babies and a simulator Anna (Little Ann), which allows you to work out the rhythm of the cycles of cardiopulmonary resuscitation and artificial ventilation of the lungs. In addition, the kit includes consumables: disposable face masks, manuals, teaching materials,
Teaching materials will also be required – a set of polygraphs for one listener costs about fifteen dollars, plastic ID cards, four dollars per person.
But the main key to the success of the courses is a strong team of teachers. Usually these are lifeguards, not lower than the second class, emergency doctors or similar services.
As a rule, the course is taught by one instructor, sometimes he is assisted by a trainee. The instructor must be able to work with the audience and control the psychological state of the participants.
Instructors work under a contract – in a row, the payment scheme is hourly. For a day of work, the instructor receives about $ 50.
Today, the School of First Aid portfolio includes several main programs designed for different audiences – primarily for private and corporate clients, as well as for various age and professional groups. Methodists develop and test these programs for the author’s fee.
“Antoshka and his friends” is one of such programs, designed for children from 5 years old and built in the form of a game. Based on the fairy tale about Antoshka, the children are told how to get out of this or that difficult situation.
The corporate program, developed on the basis of the Red Cross standard for first aid and emergency response, has a modular principle that allows it to be expanded or shortened, depending on the wishes of the client. It allows not only to assess the level of training of employees, but also the degree to which the enterprise is equipped with means of rescue, assistance and self-help.
Corporate trainings are usually held at the customer’s premises. To organize a training, you need a minimum – an empty room and light, chairs, an area for coffee breaks, and a sanitary area. Instructors bring all the equipment with them: a set of simulators on which practical skills of first aid are practiced, plus a board, a marker and handouts.
The company also has a corporate block of Corporate Safety courses. This is Disaster Management, or a system for preparing senior management and employees of an enterprise to act in an emergency.
The scheme of work with corporate clients looks like this: the School specialists get acquainted with the relevant services that are responsible for safety and labor protection, conclude an agreement on the provision of services, then there is a comprehensive assessment of the enterprise and employees. After that, the basic set of programs is adapted to the needs of the enterprise.
It is corporate orders that accumulate the main cash flow, despite the fact that prices in them fall to 30–40% per person for employees. Profit directly depends on the volume of orders.
The average cost of a basic course in weekend groups is $16 to $40. This price allows you to attract more customers without compromising the quality of programs.
Experts believe that the key to the success of such courses is a flexible approach to pricing. These are student and corporate discounts, and percentages for instructors who “bring” new students.
The main channels for attracting customers: participation in exhibitions, website, affiliate programs and instructors.
Own website is the basic sales tool for such a business, experts say. The cost of the turnkey site, including the first aid guide, will cost 800-1,000 dollars.
To promote business, it is important to cooperate with companies that represent related industries, where safety and competent behavior in emergencies are important and necessary. Such companies are a kind of locomotive that promotes the program to a particular market segment.
Participation in exhibitions is an effective advertisement for courses. At such exhibitions, instructors arrange whole shows with master classes for visitors.
Consulting and training centers as a form of doing business have great economic potential in Russia, but only if there are professional teachers and high quality services.
Investments – up to 20 thousand dollars.
The cost of a mobile set of equipment is 11-12 thousand dollars, plus the cost of renting a room, printing and advertising
website development — $800–1,000
Formats – short-term programs (from 16 academic hours), long-term children’s or specialized courses adapted to one or another category of students
- Form of ownership – IP, LLC and NKO.
- Payback period – from six months to a year.
- Certificates and licenses – certification under the “cap” of the Red Cross.
- Audience and prices – youth, doctors, young parents.
- Promotion means – the Internet, mini-shows with a demonstration of techniques at exhibitions.
- Personnel – professional instructors – doctors or rescuers of the second category with experience in emergency situations. Payment is hourly, plus interest for attracting new students.
According to Business magazine